The rules of marketing have changed. A website is now an important component for ongoing business success. Many potential customers search for products and services online. Businesses, charities, not for profits and all other organisations need to be found where customers are searching. Expensive paper advertising is almost something of the past. Website design and development does not need to be a lengthy, expensive process. It is important to recognise the reason for developing a website first. This leads into a number of important questions to ask before choosing website developers.
"What is the primary purpose of my website?" "How important is website traffic to me?" These two questions are very important. Understanding the purpose of your website will help in selecting a web developer. Remember that the old days of marketing, communicating and advertising have gone. Organisations no longer need to spend thousands or even tens of thousands of dollars to get their business message to thousands of potential customers. After the introduction of the web a small world has shrunk! Communicating with thousands if not millions of people can now be accomplished on a shoestring budget. Harnessing the power of online marketing can be achieved through rich website content. Graphics don't necessarily drive traffic to your site. Content that potential customers are searching does. This subtlety highlights the need for designing your website with your customers needs and language in mind. People no longer want to be told what to buy; they want information to make a choice. When a potential customer is ready to buy, your website's content must be found in the top rankings of a Google search. Spending thousands of dollars on a creative brief for your website may not get you found in the appropriate real estate in the search engine rankings. Content rich websites, directed at the needs and language of potential customers will help spread the word about your products or services.
Open Source IT uses free Content Management Systems (CMS) to develop websites that are search engine friendly and easy to maintain. What this means is that you don't pay excessive IT costs for building a website that will not attract client traffic from Google searches. Our websites also allow you to easily add website content, change the website as your business grows and change the look and feel of your website in a few minutes. If you can send emails and SMS friends then you can use a CMS.
Follow this LINK to commence an Open Source IT website development. It won't take months or even weeks. Rather we will get you online in 7 working days of receiving all of your information. You can look at some of the websites we have already developed at the bottom of our homepage.
Training and Support
Open Source IT is an Australian owned and operated internet solutions business. We provide local and personalised training and support to enable you to maintain your site without costly IT intervention. Our CMS solutions really save you time and money and deliver a site that will be found by potential clients. Our training is via the web, so all you need is access to the internet and some headphones. Our trainers are Australian, accredited and you simply won't find this level of support anywhere else.




