WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability.  WordPress is what you use when you want to work with your blogging software, not fight it.

Benefits

• A Blog is an essential part of any online marketing strategy and there are some potential benefits for your business
• Blogs are buying traditional media channels such as press releases
• Popular blogs get more views that high profile newspapers
• You can promote products and services and gain customer feedback in real time
• Blogs can drive traffic to your website
• Blogs support crowd sourcing and provide customers with input into product development

WordPress Features

• Comprehensive theme options menu
• Selectable homepage layouts – full blog style or CMS layout
• Selectable colour styles
• Optional banner ad spots
• Custom-built widgets
• Widgetised areas
• Dynamic sliding CSS content rotator to highlight your latest posts.
• All in one SEO pack optimises your WordPress blog for search engines such as Google and Bing. 

Best Suited To

WordPress is great for start-up businesses looking for feedback on a product or service. Also WordPress can be used for testing whether there is a market for your business idea.

For established businesses blogging is an important part of the online marketing process.  A business blog lets you keep breast of market trends.

Recommendation

If you're thinking about creating a business then Open Source IT recommends you start with a WordPress website.  This is low cost and will let you explore niche markets and better understand your potential customers.

If you are an established business, then blogging is an essential part of your online marketing strategy.  It will help you create and maintain valuable customer connections.